All Mixed Up
All Mixed Up is a Russian-language podcast that provides a space for unpopular opinions and unconventional ideas. Each episode raises questions that are often left out of usual conversations, creating room for open dialogue and fresh perspectives.
01
Challenge
The task was to create a visual identity that embodies the project’s name and concept as a mix of diverse opinions and spontaneous conversations. At the same time, the brand needed to remain easy to perceive, maintain clarity, while conveying playfulness and openness.
02
Design approach
The visual concept is based on the idea of the origami fortune teller. An origami fortune teller is a simple paper toy folded and opened in turns to randomly select an answer or prediction. This image perfectly fits the podcast format, where topics emerge unexpectedly and opinions shift during the conversation. Using this symbol together with a bold color palette emphasizes the project’s energy, openness, and boldness.
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